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Darwin attracts visitors from the UK

Darwin, Australia get lots of tourist love from the UK.

Get ready to meet more new friends to whom we can introduce the wonders of our city. 

Darwin’s tourism industry has been enjoying a bit of extra buzz in recent years. The city was named as one of Lonely Planet’s top ten cities to visit in 2012 with an emphasis on its “cosmopolitan, youthful, and multicultural” atmosphere. 

While the city never did have a reputation among Australians as one of the country’s best travel destinations, the Lonely Planet piece certainly put it on the map. 

“It's a city on the move but there's a small-town feel and a laconic, relaxed vibe that fits easily with the tropical climate,” reads the write-up. “Here non-Aboriginal meets Aboriginal (Larrakia), urban meets remote, and industry meets idleness.” 

Fast forward to 2014. Darwin, as well as the whole Northern Territory itself, is still enjoying a gradual increase in the number of tourists that come to visit. The upsurge in tourism is thanks in no small part to British tourists, who seem to enjoy the allure of Australia’s only tropical capital. 

According to facts and figures from Tourism NT, visitors from the UK made up the largest chunk of international visits to the Northern Territory for the year ending September 2012 and September 2013. In 2012, over 33,000 British visitors stopped by the Northern Territory. That number went up to 35,000 in the year ending September 2013. 

Darwin’s popularity as a travel destination for visitors from the UK is reflected on a greater scale in Australia’s tourism industry as a whole. Tourism Australia’s market profile on the UK notes that the country was Australia’s third largest inbound market for visitor arrivals and the second largest market for total expenditure and visitor nights in 2012. The Lotus Group, the holding company that owns travel and tour website DialAFlight, has been singled out in the report as among those who have contributed greatly to the influx of visitors from the UK. 

What does the future hold for Darwin’s tourism industry? Judging by the current trends, we should all probably brace for even more tourists, more visitors, and more new friends to whom we can introduce the wonders of our city.


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